The Derek Johanson Letter
A monthly newsletter from Derek Johanson (EmailBased.com & CopyHour.com). Each issue helps you build one part of a simple Email Based Business capable of reaching mid-six figures per year.
Try it for $7. You get September's full issue, the bonus issue, and your first 30 days. Then it's $99/month after that. Cancel anytime.
Want the Email Based Businesses book, the $7 Book issue, or the Niche Hot Seat recording? You can add any of the three at checkout:
- Email Based Businesses: The Book + Prompt Vault, $27
- August's issue, How To Create A $7 Book, $99 (September's issue will work *instantly* if you have a low-ticket offer built)
- The Niche Hot Seat recording, $37 (2.5 hours, watch me give 13 people their niche live)
The funnel September's issue sends Meta ads into: $7 book → bumps → upsells → buyers email list
In September's issue: How To Run Meta Ads
- Why Meta ads now, and the exact 7-step funnel I'm running (ugly ad → $7 book → bump → upsells → newsletter)
- Setting up Ads Manager, your pixel and CAPI, and the tools that connect it all
- Your first "ugly" image ad
- Your first video ad (shot on your iPhone, no editing skills)
- The testing and scaling rules I run every morning: when to kill an ad, when to raise the budget, how to move a winner into a scale campaign
- AI skill files (zip): draft your ads and run the daily Ads Manager check for you
Free when you join now: Bonus Issue, How To Start A FREE Newsletter
A bonus issue in the same format (one email a day) that gets your own newsletter set up and sending. Everything else in the Letter is built on top of it.
What people say
The feeling of knowing I'm in complete control of how I make my income… it's so liberating, it's moved me to tears before — which is why, out of gratitude, I told Derek I wanted to write this. Completely unsolicited. Dan Ferrari — A-list direct response copywriter
Better copy has proven a multiplier for my sales — pages have jumped almost a full percent in conversion. Sure, there are a lot of courses out there. I have yet to see one this practical. Jon — single-person micro business owner
Not only did Derek's system let me get consistent 20k months, it let me show my expertise with less work. Parker Worth — course creator
My last launch did over $31,000 to a list of 4,700. I'm making more profit in less time and enjoying my business a lot more. Nicholas Erik — author & marketing consultant
My students include Ian Stanley (went from CopyHour student to $200MM+ in products sold online) and Sam Parr (founder of The Hustle, sold to HubSpot).
My 60-day money back guarantee
Try September's issue and your first 30 days for $7. Then try October's issue at the subscription price. If you can't see a clear path to making this newsletter worth 10x what you pay, I'll refund your entire purchase and you can keep both issues & the bonus (I cannot delete emails in your inbox!).
September's issue starts rolling out the moment you join. Complete the form below to join. ↓